Airship [Mostly] Soars
September 28, 2023
Airship [Mostly] Soars
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Mobile App Engagement
- Audience Segmentation
- Mobile Analytics
- Journeys
Overall Satisfaction with Airship
At NBC Local we use Airship's API to power our internal push dashboard in WordPress. This is used by digital producers to send news pushes. We pull Airship push analytics into DOMO, our internal data dashboard.
As an Audience Retention Manager, I use Airship to send re-engagement pushes, using Airship's predictive churn functionality. I also check cohorts in PA for retention data.
As an Audience Retention Manager, I use Airship to send re-engagement pushes, using Airship's predictive churn functionality. I also check cohorts in PA for retention data.
- Customer support
- Analytics
- Reengagement options
- Make it easier to manager an account with multiple apps
- Data in PA tool often loads very slowly
- Streamline journey steps
- We don't use the cross-channel capabilities
We only use it for pushes and reengagement pushes.
We were able to A/B test reengagement pushes before setting up campaigns. It showed us that rich media pushes were more effective.
We use Sailthru for emails. We have not used them for pushes so I can't compare the two.
Do you think Airship delivers good value for the price?
Yes
Are you happy with Airship's feature set?
Yes
Did Airship live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Airship go as expected?
Yes
Would you buy Airship again?
Yes