Bing Ads Review | TrustRadius

Use Cases and Deployment Scope

We run all of our accounts through Bing Ads. It performs totally different than Google so it is definitely necessary to have both engines.

Pros and Cons

It is easy to create and set up an account
It is easy to see clicks, impressions and cost
Offers a good amount of extensions

The dot pixel makes it difficult to track actual conversions for accounts with multiple accounts under the MCC
Not much action from the app extension feature
You have to pull a report for a lot of things that you would like to see

Return on Investment

Increased leads
Increased click volume
Fairly low cost

Alternatives Considered

AdWords

We also use Google AdWords. The two platforms perform differently so it is definitely necessary to have both.

Likelihood to Recommend

I think it would be good for any advertiser looking to gain good, cheap traffic.