Bombora has been useful for selecting the right audience
It's been a useful tool so far for picking the audience's intent. So it has been a bit easier for us to reach out to the audience before …
Overview
What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data…
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How Bombora Differs From Its Competitors
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Popular Features
- Company information (34)7.979%
- Industry information (29)6.969%
Reviewer Pros & Cons
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What is Bombora?
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora offers three products: Company Surge™ Analytics, Audience Solutions, and Measurement.
Company Surge™ aggregates the content consumption activity of millions of B2B organizations and informs you when target organizations are showing an increase in consumption, therefore indicating active demand for your products or services.
Audience Solutions allows businesses to effortlessly execute ABM strategies by incorporating Bombora’s audiences and Company Surge™ data into a preferred media activation partner and reach target accounts across every channel.
Bombora leverages its access to business research behavior at nearly three million B2B organizations to provide insight into the composition and engagement behavior of your adcreative, website, or landing page audience.
Bombora Features
Sales Intelligence Data Standards Features
- Supported: Company information
- Supported: Industry information
Bombora Screenshots
Bombora Video
Learn more about why Company Surge® Intent data has become so critical to B2B marketing and sales success, and get a quick demo of the over 35 active technology integrations available including Salesforce, Marketo, and HubSpot.
Bombora Integrations
- Adobe Marketo Engage
- Salesforce Lightning Platform- deprecated
- Marketing Automation
- Programmatic AdExchanges
- CRM Platforms
Bombora Competitors
Bombora Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Bombora Downloadables
Frequently Asked Questions
Reviewers rate Company information highest, with a score of 7.9.
The most common users of Bombora are from Mid-sized Companies (51-1,000 employees).
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(90)Attribute Ratings
Reviews
(1-25 of 35)Companies can't remove reviews or game the system. Here's why
March 04, 2024
Bombora has been useful for selecting the right audience
Well TBH, I am satisfied with the data that Bombora provides. But one thing which they need to consider is being proactive. Currently, we are doing our own research & asking Bombora to include the Keywords that we want to monitor. It would be great if they had an AI of their own and suggest the keywords.
As mentioned previously, the intent data is of very high quality, covers a wide range of topic and pretty accruate.
April 17, 2023
Insight and Robust: A review of Bombora's platform
Quality and Accuracy of the surge intent data provided by Bombora is critical to the success of campaigns.
March 17, 2023
Only for very specific use cases
Unable to verify, results seem to indicate that we either chose the wrong topics, targeted the wrong people within the org or that the intent is not that much related to actual buying intent.
December 30, 2022
Bombora Helps Lead Gen for Companies of All Sizes
I think it is accurate and of high quality, there are enough filters to be able to narrow down as much as you like the kind of results that show, giving you flexibility depending on your needs and who you are looking for. Being able to search intent in multiple languages would be even better for international sites like our own.
December 22, 2022
Bombora is Great for Sales Prospecting.
Score 7 out of 10
Vetted Review
Verified User
It seems fairly accurate. The feedback from sales has been generally positive from this.
December 20, 2022
Only familiar with Bombora Surge reports - helpful, but limited.
Seems accurate as it typically matches the results from 2 other similar tools I use.
December 15, 2022
Great Intent tool to enhance your pipeline
So far the quality of the data is good, however certain times it needs more efforts and validation and improvement in AI engine that analyze and enhance the needs in order to improve the ROI. Haven’t faved any serious issues in the quality of the data and expecting the same quality in the future
December 14, 2022
Bombora for marketing
Company surge seems to be the best product Bombora has. However, often times it is still difficult to tell how accurate the data is from the massive amount of different data there is available (outside and inside Bombora). Separating what worked from what didnt is a multi-variant analysis that is difficult to parse and attribute.
December 13, 2022
Bombora Rewiew
Truthfully, it has been hard to quantify the benefits. We have not engaged with a new client based on Bombora data, but do feel more confident when doing cold outreach that we're delivering the right message. The tricky part has been, we're not sure if we're delivering the message to the right person.
December 13, 2022
Great for Account Planning
Really hard to gauge or measure this -- we have not measured.
December 09, 2022
A customized way to utilize topics to pinpoint industry pain-points and company buying intent.
Hard to know the accuracy. We have had instances where sales reps think the data is not accurate. But there is no way to know what others at a company are looking into.
December 09, 2022
Bombora delivers time and again
Trusted in terms of quality
Accuracy under continual review, especially as we target new markets
Accuracy under continual review, especially as we target new markets
December 09, 2022
Bombora Surge Data
The data is quite accurate
December 09, 2022
Bombora is one of the best tools we have ever used in our company
I think I'll need to leave this for the experts since we were only using it for marketing purposes and the B2B experiences are currently being managed by a different part of the organization. In the overall experience, all has worked out well for us while using Bombora's systems and integration tools.
December 08, 2022
Great for intent data and ABM targeting
I can't claim any true validation efforts - but we're not seeing anything crazy wrong.
December 05, 2022
Excellent for intent topics
For us, intent topics have really worked.
September 08, 2022
Taking the guesswork out of marketing
The data is high quality and we appreciate it is ethically sourced. We feel good that the data will continue to be strong in a future "cookie-less world". Sometimes we do get false positive signals from VPNs or public wireless domains but with anything, it can't be perfect. For the most part, it's incredibly accurate.
September 08, 2022
To download the data or not?
Can't comment on the accuracy of the trends because we are just launching it to our sales teams. We need time to see how many opportunities we can attribute to the influence of the Bombora data.
September 07, 2022
The best and most accurate data intent software!
The quality and accuracy of the intent data are pretty good. I never had an issue where the domain or targeted account was from spam. I do like how Bombora protects the integrity of not just their company but the accounts that are provided. With other data intent companies, you sometimes get spammy data where the domain is incorrect and the protocols are not working, but with Bombora, I never had an issue with poor or duplicate data.
September 07, 2022
Bombora -- great intent data for your marketing and sales teams!
The intent data has been great, with the need for a few corrections.
September 07, 2022
Bombora has made us more effective.
We have found that the quality of data we get from Bombora is very good. While the data might not be perfect, it is a reliable source that is most often correct and accurate. Times when the data might not be perfect, it is not far off and still provides useful information about the specific company.
September 07, 2022
Intent Data both for marketing and sales team.
When compared to previous tools, the accuracy and quality of intent provided are significantly higher. We discovered that it corresponded to our own research and actions later in the engagement process.
September 07, 2022
Bombora - Next Level Intent Data.
The intent data is excellent and is the underlying success of all my previous comments.
For large markets like the American market and the European market (EMEA), Bombora works well, identifying customer demands based on search intent. Now, for Latin American countries, the tool is still not as accurate to find, especially demands based on search intent, being a better alternative for just building audiences with positions and company info.