Brainshark- why it can work for you and your business
July 18, 2014

Brainshark- why it can work for you and your business

Paul Zickert,  CPM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Brainshark Sales Cloud, Marketing and Learning

Overall Satisfaction with Brainshark

Brainshark solved a few complex issues for us. First, we had numerous marketing videos, but no real way of sending them out other than through the mail and burning a new CD. We tackled this with Brainshark as it gave us a seamless online experience that we could send direct to customers both through email and/ or SFDC (Salesforce.com) through each contact record. Secondly, we used the Learning module within Brainshark. This enabled our training department to onboard new hires, train existing employees on new and past products/services and track the sales and account management departments overall progress on our product/ service knowledge.
  • Integration with SFDC. This was an integral part in choosing this tool as all of our solutions needed to connect directly through SFDC. It was a pretty seamless integration in terms of the setup and installation.
  • Videos- This was an easy way to load videos online. Even non-technical people can load videos. The process was very intuitive and easy to use.
  • Help- their help desk and service was very helpful. Almost even more helpful was their online resources and blogs. Many times I didn't even need to call the help desk as their online resources were very rich in content.
  • Larger video size. They continued to up the file size amount, but as video sizes get larger more room will be needed.
  • Better communication with clients- this has proved to be a excellent addition to our marketing teams and has given us a different way to communicate with clients.
  • Better communication with internal users- for many years companies struggle with how best to communicate internally. This gave some new life for execs, training, marketing and sales people to be able to communicate internally on a multitude of topics. This has helped our internal communications by keeping everyone connected.
We looked at a few other products, but none were as robust as Brainshark. Many other tools also did not integrate directly within SFDC either, which was a must for us and our business. Additionally, their customer service and online resources were some of the best I have seen in any industry. Help topics were easy to find and very useful in finding what we needed for our next project.
Brainshark has now become one of our standard tools that we use for internal and external purposes. As I mentioned before the integration within SFDC itself was a huge plus as now our account managers and sales people do not need to log in to another website, they can simply just stay within SFDC. They've also continued with some nice improvements over the years and I look forward to their future roadmap.
It is well suited for email marketing for videos, training for internal use and also internal video blogs by senior execs. I'd make sure whatever solution people look for, it works on any mobile or tablet device. I'd also ask any vendor what resources they have to help during the training/learning portion and make sure they are robust enough.