Item: Conductor
Rating: 9
Author: Kolin Bartlett

Overall Satisfaction with Conductor

Use Cases and Deployment Scope

I use Conductor for short-term research and long-term research. For short-term research, I am looking for keywords using the Explore function and the Google shortcut to find keywords for product pages that we can then optimize for. In the long-term research, we are looking at a month-by-month basis to find keywords, based on the season, to protect, improve, and expand. As a team, we set up a workspace to gather all of our data. Then, we independently use a variety of research tactics to find the keywords that we are looking to approve upon. I typically use the rank comparison function to see where we are lacking compared to our competitors, keyword groups to narrow down the number of keywords and get a clearer picture of what data I am looking at, and explore the function and put in our domain then narrow down the keywords by searching for related keywords to the category that we are working on. (ex. water sports, winter clothing, open water fishing)

Pros and Cons

Pros

The training hub is incredibly user-friendly and does a great job teaching you how to use Conductor.
The data is easy to pull and lets you find and create the information that you need quickly.
The homepage gives you a quick look into where you are and from there you can make changes.

Cons

I think it would be cool if the explore search was on the homepage.
It would be nice if the singular and plural version of keywords could be more closely connected, like if they could be on the same line but it shows both MSVs.
I think now that you guys have updated some features on the sight, adding some more training hub videos showing how to best use them would be awesome. (Content Guidance, Marketplace, etc.)

Return on Investment

We have been able to increase our ranking by adding internal links and by using the page groups function we are able to track that to make it more visible.
For a smaller team, having a place to all put data is a huge advantage.
From a usability standpoint, Conductor makes it easy to train new hires and get them to create content that is what we want.

Support Rating

The Training Hub with the list of videos and quizzes has been a huge help for me personally and for training new hires. I believe it does a great job of connecting us to the site with videos that you must pay attention to because of the simple question after the video and then the quiz at the end of the sections. Our support individual has been a huge help as well providing us with a variety of information and helping us create goals to reach throughout each quarter.

Alternatives Considered

BrightEdge

I have not personally used BrightEdge but others on my team have and they say that Conductor is a lot easier to use and also the customer support is much better. I apologize for not being able to give specific examples!

Key Insights

Do you think Conductor delivers good value for the price?

Not sure

Are you happy with Conductor's feature set?

Yes

Did Conductor live up to sales and marketing promises?

Yes

Did implementation of Conductor go as expected?

Yes

Would you buy Conductor again?

Yes

Likelihood to Recommend

From a content viewpoint, using Conductor is an essential part of what I do on a day-to-day basis. It helps me make sure I am doing the research and finding the keywords that our customers are looking for. From a sight structure viewpoint, it can be used to optimize H1s and the layout of the site to make sure that Google is able to crawl the correct information. There seems to be a disconnect between sales and how to best utilize SEO because they are typically dealing with numbers and we are dealing with words.

Conductor Feature Ratings

Comments

Please log in to join the conversation

SEO Essential: Conductor