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Dealer.com Over the Years, Long History
Updated June 27, 2022

Dealer.com Over the Years, Long History

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dealer.com

We are franchise OEM dealerships with the brands Ford, Lincoln, Mercedes-Benz, BMW, and Cadillac. Dealer.com is our website provider for our group sites and our OEM websites. Dealer.com is widely accepted as an approved website vendor, and we use it currently since all brands approved of it and it would be easier to work between them this way (connecting/inventory/etc). I am on the website and in the backend tool multiple times a week.
  • Currently have unlimited exports of inventory
  • Allowing you to update your website template to a new one whenever you want
  • Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements
  • Advertising (adwords/FB). Our rep used to lead that and we would discuss results and game plans on each monthly call. Apparently, now, they moved all advertising to a group and some random person handles it and I never get told anything anymore. No monthly calls, no strategies. If I even want to know the results, I have to force communications instead of them sending me results/reports themselves.
  • Cookie-cutter approach to all content creation, SEO work, advertising, etc. No local touch or unique detail is given.
  • Falling behind the competition. The details they are improving are not the things that are important to my managers/our team. Managers now bring up how other sites are better than ours a lot more than they used to.
  • Ease of website use for customers
  • Mobile website functionality/look
  • Inventory exports to third parties
  • How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
  • Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.

Do you think Dealer.com delivers good value for the price?

Yes

Are you happy with Dealer.com's feature set?

Yes

Did Dealer.com live up to sales and marketing promises?

No

Did implementation of Dealer.com go as expected?

Yes

Would you buy Dealer.com again?

Yes

Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.