When you're here you're family- true value in partnership
May 14, 2022

When you're here you're family- true value in partnership

Brianne Kelly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

we use DemandScience to help surround our target accounts and drive awareness about our product and the problems that we solve. By doing so we are able to get in front of not only the end-user of our product but also the buying committee, this has allowed for a smoother deal cycle.


  • Strategy and partnership
  • Agility to update target account lists and assets running
  • ease of returns
  • data quality


  • Removing duplicates
  • Optimizing target accounts to get in front of those we have not yet seen engagement
  • Account reach
  • CPL
  • Agility and Flexibility with in flight campaigns
  • Positive ROI- we've seen opportunities from leads that have come from PureB2B
  • The volume is incredible, helps our team with org charting
  • Identifying new buyers who we had not expected
I've worked with a few different variations of account teams at DemandScience and they all are truly incredible. They come to the table with a game plan to help you crush your goals, ways to optimize the campaigns, and overall support. They are truly awesome at helping provide business cases for internal discussions and always have the next step or plan to make the relationship smooth.
They are all comparative in terms of features but DemandScience has the most flexibility in terms of accepting returns, their CPL, and overall thought strategy. We have another partner we work with who once the contract was signed, I've never heard from our account team other than lead lists. DemandScience truly values the relationship and partnership with their customers and that is something we value.

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DemandScience is great for an organization that is just starting out with content syndication or has been running content syndication programs for years. They offer a variety of products and solutions to enable marketing and demand generation teams with succeeding in crushing their goals by surrounding their target accounts.


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