Not the Best ROI for Our Company, but Definitely Could Work For Others.
March 31, 2024

Not the Best ROI for Our Company, but Definitely Could Work For Others.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with EZ Texting

We used EZ texting to market our events and send text messages to potential agents to show what Eagles World Realty can offer. EZ Texting was a costly approach to try to reach a broader audience to complete these tasks. We were also using it to communicate with our in-house agents to let them know what classes we had going on that day/week. We didn't get much reaction, and many of the agents opted out. It was just not a good ROI, unfortunately.
  • Letting you know that you are going over word count.
  • Charging too much to send photos.
  • Having a confusing interface.
  • I would update the user interface. When you accidentally exit the message you're preparing, figuring out how to get back to it isn't easy.
  • Unsubscribed rates were much higher.
  • Communications were not good.
As previously said, the user interface was just not the best. It was difficult to navigate the website and try to train another person to use it. When you accidentally click off of the message you're preparing, it is difficult to figure out how to get back to the message you were preparing—messages, even when people would. Unsubscribed would still end up in the main portion of the received text, even after filtering it out. Sometimes, when I would look at and reply to a text message, it would still show up in dark black, making it look like there was something there, but there wasn't. We also have people who requested more information, and they would show up in the unsubscribed area. Lastly, the notifications. Maybe this was something on my end, but it would have been nice to be notified when someone replies because we would always have to have EZ texting open and check it every day to see if someone replied, but with the issues of seeing messages that were possibly received (but not really received) it was confusing to try and keep up.
We did not really use AI compose. Most of our text messages came from direct language from our events or recruiter. When we would use AI, we would generally use ChatGPT.

Do you think EZ Texting delivers good value for the price?

No

Are you happy with EZ Texting's feature set?

No

Did EZ Texting live up to sales and marketing promises?

No

Did implementation of EZ Texting go as expected?

No

Would you buy EZ Texting again?

No

I would say EZ texting is suitable for most applications; I just really wouldn't use it for in-house communications with your agents. You could use it to market your events, but that's about it. I would mainly recommend EZ texting to people trying to reach a larger audience for their events or if they are trying to market a deal or product.