Facebook for Business is right for many (but not all).
December 26, 2018
Facebook for Business is right for many (but not all).
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Facebook for Business
Facebook for Business was one of the few platforms we went live with to address the need for multi-level and multi-departmental communication across our company with multiple business units across multiple states. Facebook for Business has a lot of administrative features to be able to control the type of messaging and to whom it is distributed fairly quickly and easily which helped us solve the other challenge we were facing of lack of efficiency in our internal communications.
- The user interface was fairly intuitive.
- The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use.
- The ability to segment internal communication channels to multiple levels of distribution was a win.
- The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.
- Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again.
- The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged.
- The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.
- Facebook inevitably had a very little financial impact on us to just get up and running. This was great because it really let us stretch the wings of the software.
- It was an administrative impact that ultimately was the nail in the coffin for its use. Having a central administrative user was tough and adding more without a lot of oversight was a big-time impact or our company.
- Overall, the impact on the team was difficult to manage as many people felt as though they spend a lot of time on social media already and we were just adding more “mindless social” to their every day.
We decided to go with Facebook for Business based almost exclusively on the familiarity factor both from a building/admin perspective as well as from a user perspective. Ultimately, this has such a strong pull towards simplicity of use and implementation that it would still be the best reason to pick Facebook for Business today.