How HubSpot is Changing Our Agency
August 28, 2014

How HubSpot is Changing Our Agency

Jennifer Wyper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

Implementing HubSpot and adopting the inbound methodology began as an effort to generate more qualified leads for our agency and apply the inbound methodology to current and prospective customers. The sales and marketing teams within our agency apply HubSpot tactics each day. We are working to address a definitive need within our agency to create an effective online strategy that draws new leads via relevant content and allows us to become more regimented in our approach and tracking.

Pros

  • All-in-one platform hits EVERY essential aspect of an online strategy.
  • The marketing and sales resources are IMMENSE. I have found an answer to each and every challenge I've faced when it comes to inbound marketing methodology, tactics or simply how to sell-in the need.
  • The team at HubSpot is incredibly helpful and motivating. Their consistency in client service is a true extension of their over product and business model.

Cons

  • The platform can be very intricate with countless capabilities. It can, at times, be overwhelming to be aware of all that is available to you and your clients.
  • The digital integrations have been a bit troublesome at times in terms of optimizing.
  • While training is extremely thorough, a step-by-step prompt to developing your first campaign, blog post with blog tool, email, etc. may ease some of the feeling of being overwhelmed.
  • A fresh prospective on business development
  • A more efficient approach to consistent content development
  • A new appreciation and reminder of the importance of lead nurturing
  • N/A
HubSpot came recommended from other agency colleagues over similar products.
HubSpot is not a campaign; it is the adoption of a new mentality and approach to business development and consistently pleasing your customers. HubSpot will allow us to stay on track internally, while opening up a significant amount of opportunities in a new inbound market.
I believe that for any company that is looking to develop qualified leads through a thorough online strategy, HubSpot is undoubtedly the best choice. And the amount that you learn and better yourself in the process is fantastic.

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