SaaSy marketing automation for B2B
Updated April 28, 2016

SaaSy marketing automation for B2B

Lois Jewell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Modules Used

  • Marketing Platform

Overall Satisfaction with HubSpot

We use the HubSpot marketing platform to coordinate all our digital marketing activities for Radix Software - from publishing our website to landing page lead capture and automated lead nurturing workflows. We're only a small organisation, so HubSpot is invaluable across the board for automating a lot of tasks, and giving our marketing efforts a sophistication that wouldn't otherwise be possible.

Pros

  • A single place for everything - by coordinating all digital marketing tactics in the one dashboard the intelligence generated on customer interaction is accurate and easy to access. Comparative data compiled manually when using a variety of different tools would simply be too cumbersome to generate.
  • The flexible workflow builder for lead nurturing programs gives us a lot of control and automates what would otherwise be a very time intensive and error prone activity.
  • Personalisation and customisation - while there's no shortage of info and guidance on HubSpot's brand of inbound marketing, the tool is flexible enough to modify to our specific requirements

Cons

  • I'd like to see some better integration with WordPress - for example, the plugin lets you create calls-to-action, but their performance doesn't appear to be reported in the dashboard.
  • There's a wealth of resources in the forum, but the volume of activity means that questions can go unanswered.
  • Increased prospect engagement (through nurturing of trial subscribers).
  • Increased employee efficiency.
  • Improved business and marketing intelligence for better decision making.
We felt HubSpot was a more sophisticated and complete offering. Although the price point was higher for the edition we purchased, it offers more functionality and demonstrated that the tool works with their own "walk-the-walk" approach.
The client needs to be looking for the full, integrated marketing platform - for one or two pieces of functionality there will be cheaper options available. They also need to be willing to commit to consistently creating the content that feeds the inbound marketing process.

HubSpot Marketing Hub Feature Ratings

9.0
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
9.0
Dashboards
10
Standard reports
9
Custom reports
8
9.0
API
9
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

HubSpot Reliability

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