SaaSy marketing automation for B2B
Updated April 28, 2016
SaaSy marketing automation for B2B
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional
Modules Used
- Marketing Platform
Overall Satisfaction with HubSpot
We use the HubSpot marketing platform to coordinate all our digital marketing activities for Radix Software - from publishing our website to landing page lead capture and automated lead nurturing workflows. We're only a small organisation, so HubSpot is invaluable across the board for automating a lot of tasks, and giving our marketing efforts a sophistication that wouldn't otherwise be possible.
- A single place for everything - by coordinating all digital marketing tactics in the one dashboard the intelligence generated on customer interaction is accurate and easy to access. Comparative data compiled manually when using a variety of different tools would simply be too cumbersome to generate.
- The flexible workflow builder for lead nurturing programs gives us a lot of control and automates what would otherwise be a very time intensive and error prone activity.
- Personalisation and customisation - while there's no shortage of info and guidance on HubSpot's brand of inbound marketing, the tool is flexible enough to modify to our specific requirements
- I'd like to see some better integration with WordPress - for example, the plugin lets you create calls-to-action, but their performance doesn't appear to be reported in the dashboard.
- There's a wealth of resources in the forum, but the volume of activity means that questions can go unanswered.
- Increased prospect engagement (through nurturing of trial subscribers).
- Increased employee efficiency.
- Improved business and marketing intelligence for better decision making.
We felt HubSpot was a more sophisticated and complete offering. Although the price point was higher for the edition we purchased, it offers more functionality and demonstrated that the tool works with their own "walk-the-walk" approach.