Item: HubSpot CRM
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

All in one platform to manage my sales cycle. Powerful analytics to help me track performance and base my decisions on what I need to do next.

Pros and Cons

Interactive Kanban - the entire team can work collaboratively on deals realtime.
Sequences - Manage automated email and text campaigns to specific user groups.
Learning curve - HubSpot can be very information heavy and you are able to get very in-depth insights; however, learning to use the program and master the functionality is relatively easy.

I would like to see more click and drop functionality with everything.
API with my billing and order tracking
The way it looks is kind of rigid and boring. I would like to see a more pleasant design, fonts, etc.

Return on Investment

Positive impact on shorter deal cycles. I'm able to identify buyers and contact them to close the deal much sooner because of the activity tracking and other analytics tools.

Usability

It's daunting at first, but it's easy to get the hang of it and you can quickly find yourself going down the rabbit hole with customizations and everything else HubSpot offers.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

HubSpot is well suited to track all of your customer journeys, sales cycles, and marketing campaigns.

Less suitable to track purchases for the purpose of sales tracking.

Powerful Sales and Customer Management Tool

Overall Satisfaction with HubSpot CRM