Item: HubSpot CRM
Rating: 9
Author: Paolo Stefano Varisco

Use Cases and Deployment Scope

HubSpot helps us to record all sales and marketing activities, and prepare campaigns. The main tasks are recording emails, meetings, calls, and use of sequences to contact customers

Pros and Cons

Tracks everything
Notifies email openings
Integrates well with Outlook

Sometimes is hard to find the right knowledge base item
Customizing notifications is hard
Mobile app lacks some features compared to web version

Return on Investment

I love the automation of email sequences, it saves so much time
Pipeline dashboard is so useful, to see all of your deals in a single pane of glass
Use of interactions/comments allows to track and save time.

Usability

I used MS Dynamics. Hubspot is more easy for sales people, and the look and feel is better

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Microsoft 365 (formerly Office 365), Adobe Acrobat Reader DC, Zoom

Likelihood to Recommend

HubSpot is the best for Salespeople, it's possible to record almost everything. Interactions with colleagues are very well handled. It's possible to use a Mobile app as a phonebook

Great product for Sales!

Overall Satisfaction with HubSpot CRM