Best translation of AI into Business Analytics

Being in the video production industry, we have a lot of bulky data relating to audience engagement of a video on a particular digital platform. IBM Cognos Analytics provides us AI driven data analytics which helps us identify which category of audience has engaged the most, and also helps us bucket the audiences into age groups, demographics, etc. It helps us extract useful information out of the bulky data that is scraped.

We regularly use plain English commands to generate a lot of data report, to categorise those reports and to derive business strategies through it.
The self-service capabilities also make the learning curve much smoother.
The best feature is its chart creation, which can create really appealing and to-the-point charts in seconds.

We are a team of about 12 people who use this tool on a regular basis - ranging from management to junior data analyst. Its individual-level security controls help us assign specific roles and access to each user.