Item: Demandbase Sales Intelligence
Rating: 8
Author: Jack Moroney

Overall Satisfaction with InsideView

Use Cases and Deployment Scope

We used it to sync contacts with our CRM and get information on companies. It helps to set up account information at the click of a button. It automates what would be an extremely tedious manual process and saves a ton of lead generation time. It is used by sales and marketing teams.

Pros and Cons

Pros

Easy CRM integration
Remarkably accurate information
Syncs up quickly

Cons

It could include more companies.
Direct lines are rarely available
Email accuracy could be better

Return on Investment

Saves time and money
Increases efficiency of BD reps
Accounts are updated with better accuracy and thus the right prospects are located.

Alternatives Considered

Hoover's

InsideView is a better tool overall. It has better integration with CRM. Consistent email formatting. The UI is better than Hoovers. I would say the information on InsideView is more accurate overall.

Likelihood to Recommend

InsideView is great for sales prospecting. It automates a slow process in general and will save you money. You should ask what its competitive advantages are, how it might improve in the future, how often it is updated etc.

Comments

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InsideView: As Good As It Gets

Software Version