Item: Demandbase Sales Intelligence
Rating: 10
Author: Miriam Fernández Gallego

Use Cases and Deployment Scope

InsideView is used by the whole organization but especially for salespeople. We mainly use it as a way to obtain contacts in new prospects, helping us to reach the right person for the sales message. It also provides some general information about the company (location, annual revenue, contact number, and what do they do). Also interesting, it provides a family tree, which is useful to know if a company is inside a group of companies).

Pros and Cons

Important contacts
General overview of the company
Size of company (people and revenue)

I miss contacts in smaller companies.
No information recovered from social media.

Return on Investment

Makes easier sales processes
Identify easier of new leads.
Need to verify contacts are up to date.

Key Insights

Do you think Demandbase Sales Intelligence delivers good value for the price?

Yes

Are you happy with Demandbase Sales Intelligence's feature set?

Yes

Did Demandbase Sales Intelligence live up to sales and marketing promises?

Yes

Did implementation of Demandbase Sales Intelligence go as expected?

Yes

Would you buy Demandbase Sales Intelligence again?

Yes

Other Software Used

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Microsoft Power BI, SAP Analytics Cloud

Usability

For valuable information, really nice tool for new prospects. I would just recommend to keep contacts more up to date and to include information from social media, specially from linkedin. there should be included contacts of the people who have a linkedin profile in the prospect you are investigating. Also maybe some important news (projects...).

Support Rating

quick response when I ask for contacts. the provide you with the right contact in the needed area.

Likelihood to Recommend

InsideView is great if you don't have previous information about a prospect. It gives you a first idea of the company and, more importantly, it gives you some contacts you can use as a first contact to approach the company. Sometimes, it provides contacts that are not up to date, so you can miss new contacts or maybe some of the contacts are no longer in the company.

Contacts and overview for prospects

Software Version

Overall Satisfaction with InsideView