User experience optimization made easy
January 09, 2017

User experience optimization made easy

Freddy Poux | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kameleoon

At IKKS, we use Kameleoon to learn from our visitors and to improve their experience when browsing through our website. Kameleoon basically allows us to meet our customers’ high(er) standards.

Pros

  • No flicker effect (the flicker effect occurs when you can see the original version of a page for a few seconds before being addressed the variation).
  • The audit tools are great.
  • Quick and easy to integrate and use; usually, a test doesn’t take more than a few clicks or couple of days for the most advanced ones to be up and running.

Cons

  • We have millions of people coming to our website each month. We can manage simple segmentations (man vs. women, new vs. old customers, mobile vs. desktop, etc.), but we can’t think of all the segments there are. A real pain solver would be to easily identify all our high value visitor segments right away to create personalized experiences for them. But I’ve been told the tool will very soon be able to highlight the most promising segments. I can’t wait to see it in action.
  • We do a lot of A/B testing. And A/B testing is all [about] finding a way to do better, all the time. So far so good! Actually, we ran a test a few weeks back that got us to improve the click rate by 17% on our menu.
The tool works really well and the team at Kameleoon is available whenever we need them. I’d definitely recommend the tool to a colleague.

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