1. Home
  2. Sales and Marketing Automation Platforms
  3. Keap Reviews
  4. User Review of Keap
Good software with a lot of possibilities and potential but often overwhelming.
July 26, 2022

Good software with a lot of possibilities and potential but often overwhelming.

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Infusionsoft by Keap

Overall Satisfaction with Keap

We use Keap to manage our email lists and to send individual one-off emails and automated campaigns.
  • Email automation.
  • Email formatting.
  • Instructions/training.
  • Saved significant time by automating list management.
  • Increased touch points without increasing internal work with automatic campaigns.

Do you think Keap delivers good value for the price?

Not sure

Are you happy with Keap's feature set?

No

Did Keap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Keap go as expected?

I wasn't involved with the implementation phase

Would you buy Keap again?

Yes

Keap is good for setting up automatic campaigns based on user activity. However, it's a very complex software that can easily become overwhelming if not implemented correctly. I would tell anyone interested in it that it's great software but you really need to have a dedicated team member whose main focus is implementing and training team members to ensure you're taking advantage of all the different aspects and things aren't getting out of hand.

Keap Feature Ratings

6.0
Landing pages
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
5
List management
7
5.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
5
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
4.0
Standard reports
4
Custom reports
Not Rated
4.0
API
5
Role-based workflow & approvals
Not Rated
Customizability
3
CRM Project Management ()
Not Rated

Keap Resources and Customization

Using Keap

ProsCons
Technical support not required
Convenient
Feel confident using
Familiar
Unnecessarily complex
  • List management.
  • Email and creation.
  • Detailed reporting.
Most of it is easy to use but complex to set up. I wasn't involved with the implementation process at my company, but it clearly wasn't done well. I don't know if it was the company or the Keap team, but as a result, we can't use a lot of the functions I wish we could.