Keap Has Become a Dinosaur among ESP Marketing Platforms
August 30, 2023

Keap Has Become a Dinosaur among ESP Marketing Platforms

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Software Version

Infusionsoft by Keap

Overall Satisfaction with Keap

We used Keap for email campaigns to customers in our e-commerce business. We integrated an outside app to help us remind customers when it was time to reorder and replace product.
  • CRM
  • tagging customers to segment
  • database management
  • phone and chat support are good
  • has not kept up with other platforms on automation of segmenting
  • not intuitive
  • older design - requires more steps to accomplish the same thing
  • The automated emails for replacement reminders (through an outside app we integrated) had good ROI
  • In my opinion, the emails were so hard to make look good and segment customers that we finally turned off all campaigns (besides replacement reminder) months ago
  • Wouldn't recommend for email platform. Perhaps the CRM for a sales team works--but we never used for that purpose.
Much better ESP over Keap. Intuitive with simplicity in setting up flows, segmentation, etc. Also, we're paying much less than we did for Keap. Overall, way better product.

Do you think Keap delivers good value for the price?

No

Are you happy with Keap's feature set?

No

Did Keap live up to sales and marketing promises?

No

Did implementation of Keap go as expected?

Yes

Would you buy Keap again?

No

In my opinion, the price for what you get with Keap is not worth it. We switched this week to a new ESP. We never really used the CRM functionality and there are much better platforms for email than Keap. Now that we're on a new platform, I think Keap's logic and setup seems so antiquated.

Keap Feature Ratings

Landing pages
2
Mobile optimization
3
Email deliverability reporting
8
List management
2
Lead nurturing automation
4
Lead scoring and grading
4
Data quality management
3
Automated sales alerts and tasks
6
Calendaring
5
Standard reports
4
Custom reports
4
API
6
Role-based workflow & approvals
8
Customizability
4