If I had to do it all over again, my first purchase would be Keap! Here's why:
Updated October 23, 2022

If I had to do it all over again, my first purchase would be Keap! Here's why:

Richard Bueckert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Infusionsoft by Keap

Overall Satisfaction with Keap

We use Keap to capture our incoming lead information, then we leverage Keap's automation to move our prospects to buyers. Because of Keap's powerful segregation and decision features, we're able to deliver a bespoke experience to all of our clients. Additionally, we use Keap to automate and track service delivery and collect most of our payments. We also use Keap to automate many of our internal processes like recurring weekly assignments and the hiring process for several different postions.
  • The ability to enter a form directly into a webpage thus eliminating the need for additional WordPress plugins.
  • Built-in order form and shopping cart functionality including payment processing.
  • Easy-to-use task management allows us to trigger different automation depending on the completion goal of the task.
  • There are 2 different mail builders as they upgrade the system which can be a bit challenging but the builder in the newest version is extremely easy to use.
  • The landing page builder is not quite as robust as some 3rd party landing page builders but improvements and feature enhancements are added regularly and have made it very easy to use.
  • Keap was instrumental in allowing us to scale our business by 10x in just 39 months.
  • By using the tagging function in Keap, we were able to "plug the holes" in our sales funnel bringing our CPS numbers down dramatically.
Hubspot has a $0 option which is appealing to someone just starting out but like all free products, it lacks many of the features you really need to grow your business. As a hardcore marketer, I was really disappointed by Hubspot's lack of flexibility and inability to branch campaigns without buying a VERY expensive version. It has it's place but for a small business, Keap is a far better option and it is significantly less money.

Do you think Keap delivers good value for the price?

Yes

Are you happy with Keap's feature set?

Yes

Did Keap live up to sales and marketing promises?

Yes

Did implementation of Keap go as expected?

Yes

Would you buy Keap again?

Yes

For a small business that's crossing the $100k sales barrier, Keap is an ideal option for automating many of the tasks that used to be done manually. Best of all, it never calls in sick, never has a bad day, and never asks for a raise! It's the ideal employee! We also recommend Keap exclusively because the interface is easy to understand and you don't need to hire an expert programmer of 95% of the automation you need to build.

Keap Feature Ratings

Landing pages
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
10
Customizability
10