Leadpages - Fantastic!
November 19, 2018

Leadpages - Fantastic!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Leadpages

Leadpages is fantastic! It works well for those who do not have the luxury of an in-house dev team to create and optimize landing pages continuously. For example, using Marketo, you are given two options. Pre-built landing pages that are rarely fulling optimized for SEO, Mobile, etc, and lack consistency with your brand elements. Or, you are given the option of custom coding free-form landing pages that requires programming knowledge and a fair amount of time. The landing page designs are also fairly limited. So, Leadpages gives you the option of using a drag and drop WYSIWYG editor that eliminates the two downfalls of Marketo--time and editing skills.

We primarily use lead pages for quick lead-gen initiatives like webinars, new content releases (whitepapers, sell sheets, etc) as our own site is more of a brochure site with limited optimized for conversion landing pages. Our marketing team also uses lead pages to generate landing pages.
  • Editing
  • Forms
  • Integration with other Marketing Tools
  • Price
  • Integrations (third-party)
  • Customer Care
  • Lead Generation
  • Quick Content Creation
Marketo is great for lead management and automation, but their landing page creation tool is very lacking. Our team is small and often lack the time or resources to have custom-made landing pages, so Leadpages offers a great way to continuously to generate new content using a WYSIWYG editor. We also like all of the landing page template options (for webinars, events, new gated content, etc).
Best suited for those without dev. teams, smaller marketing teams that wear "many hats", limited budgets for micro-sites.