Great lead generation channel especially for B2B
March 14, 2017
Great lead generation channel especially for B2B
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
We use LinkedIn Marketing Solutions to generate leads for our agency and for our clients.
You can generate high quality leads using sponsored updates and also Sponsored InMails - a relatively new product by LinkedIn. We find that there isn't another advertising platform as good as LinkedIn in terms of targeting professionals.
You can generate high quality leads using sponsored updates and also Sponsored InMails - a relatively new product by LinkedIn. We find that there isn't another advertising platform as good as LinkedIn in terms of targeting professionals.
- Be really specific with your targeting - target specific job titles, companies, seniority etc
- Easy to use platform - anyone can start an ads campaign within minutes (provided that you have your content assets ready)
- The analytics you get for your ad campaigns are really helpful and linkedin also often sends you optimising tips
- Lack of support. The only way to contact LinkedIn is by submitting a ticket and sometimes LinkedIn takes days to get back to you
- Some limitations with your targeting. You can only target up to 100 companies with each campaign (if you choose to target by company) and you have to have at least 1,000 audience.
- PPC can be quite expensive
- Has helped us generate a significant number of inbound leads for a number of clients
- Helps with Inbound campaigns
- Helps promote gated and ungated pieces of content
Facebook is usually significantly cheaper than LinkedIn but the targeting isn't as good as LinkedIn. This is especially for B2B marketing. All in all, I think LinkedIn is one of the few platforms that you can specifically target professionals within specific industries and companies. Other social channels simply don't offer such narrow targeting.