Linkedin Sales Navigator - Prospecting for Gold
August 29, 2017
Linkedin Sales Navigator - Prospecting for Gold
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Sales Navigator
We prospect through Sales Navigator, sort by title, and geography. We can use the teamlink function and identify probable clients that look like our existing customers or audiences that would be open to our software.
- Finding by prospects by Titles, Groups, TeamLink, Geography, General Industry, Changed Jobs, Active on Linkedin, In the news.
- Geography could be tightened up. Greater NYC Area for example touches 3 states. NYC itself and Long Island are tough to designate.
- Employee Count is based 100% on how a company designates their company upon creation of a Linkedin Page. It's not accurate.
- Industries like Manufacturing are tough to research, Linkedin could be more granular when it comes to designation of industries of a company.
- Area of Focus by an employee is also hard to research, as someone within a Software company whose role is in Finance could say something like IT or Internet or the actual industry of their intended audience vs the actual role that person has. It's ambiguous.
- We continue to see more positive attendance with our website demo, webinars, and in person events through Linkedin Sales Navigator use.
It's socially driven. People who post, move jobs, and update Linkedin are the audience members to focus on and prospect.