Item: LinkedIn Sales Navigator
Rating: 10
Author: Scott Bohne

Overall Satisfaction with LinkedIn Sales Navigator

Use Cases and Deployment Scope

Our whole sales organization has access to LinkedIn Sales Navigator. We primarily use it for searching, sorting, and extracting target prospects to move into our CRM for prospecting. It's also used to find information about certain prospects and companies that we are working with. It integrates nicely into our CRM.

Pros and Cons

Pros

Quality information about prospects.
Builds lists well.
Integrates with Salesforce nicely.

Cons

Needs the ability to export into CSV.
If it had the ability to find contact information too that would be great.
Some times it just stops working altogether for no reason.

Return on Investment

Efficient prospect finding.
More quality conversations because of the information.
Seamless integration to save time.

Alternatives Considered

ZoomInfo and DiscoverOrg

Linked in stacks up pretty well, I feel like they have a leg up on the integration portion of the software, but as far as building lists, exporting, and finding contact information, Zoom and Discover offer a wider net of that information. LinkedIn also helps to confirm that someone is at an organization whereas the data quality at these other options might be hit or miss.

Other Software Used

ZoomInfo, DiscoverOrg

Likelihood to Recommend

If you are an SDR who is tasked with finding, and reaching out to tons of leads it is very helpful to find and filter through your target personas. It is also helpful when wanting an easy to read description of the company and what they do.

LinkedIn Sales Navigator Feature Ratings

Comments

Please log in to join the conversation

The integration king!