Item: Magnolia
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We are using Magnolia as the platform to centralized all our content and content production in one place. Leveraging on Magnolia's open architecture, we are able to quickly connect to our e-commerce platform to generate reusable front-end components and churn out programmatic SEO pages to scale up our SEO keywords. This allows us to scale our digital footprint without corresponding increase in manpower, while achieving our business objectives.

In addition, because of Magnolia's open architecture, we were able to easily connect to the GenAI services of our choice. This help us leverage on Generative AI to scale up our content production and serve as a "co-pilot" for content author.

Magnolia's connectors to CDP allow the organization to connect to our CDP and deliver personalized content across multiple "owned" website and apps.

Pros and Cons

Open Architecture
APAC Team, always willing to work with Client to expand our use case
Visionary Product Road-map, allowing them to stay ahead of time to leverage on the best technology out there
Easy to use and setup unlike major DXP out in the market

Not enough connectors - While there is a great marketplace, there is still a lack of connectors to cater for all other MarTech Platform
Lack of a SaaS solution for smaller website that do not need a PaaS or on Premise installation

Return on Investment

Scale up SEO by more than 10x through the use of programmatic techniques
More than 2x improvements in conversion, allowing quick A/B testing of components
Increase content distribution through multiple channel, hence give content more exposure

Alternatives Considered

Adobe Experience Manager, Kontent.ai and Strapi

Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to build using Magnolia, at a much lower TCO.

The other platform like Kontent.ai and Strapi are pure headless platform and offer lesser features.

What really make Magnolia different is the APAC team, who are all out to support their client in the implementation, ensuring their client maximize their platform and the project implementation is successful. This is some thing that is not experienced when using other platform(s).

Key Insights

Do you think Magnolia delivers good value for the price?

Yes

Are you happy with Magnolia's feature set?

Yes

Did Magnolia live up to sales and marketing promises?

Yes

Did implementation of Magnolia go as expected?

Yes

Would you buy Magnolia again?

Yes

Other Software Used

mParticle, Google Analytics 360, FullStory

Likelihood to Recommend

Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities.

One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels.

Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.

Magnolia DXP - A very powerful and Flexible Digital Experience Platform

Overall Satisfaction with Magnolia