Shot Mailgun and Buried it alive for SendGrid
Overall Satisfaction with Mailgun
Our company started using Mailgun as our transactional email platform when I originally came into the CMO role at dinely. It was a few lines of code with some plain text emails that were being sent to our restaurants and users based on some basic user data such as sign up and password reset.
Pros
- High Deliverability.
- Easy integration with a few lines of code.
- Low cost per email.
- Good free tier.
Cons
- No Marketing Emails. It's just transactional, but I like to have everything under one roof.
- You have to hardcode HTML emails, as there's no nice design or editor.
- Free, so it didn't add to marketing costs, such as our alternative.
- Deliverability was high so we know restaurants and users were seeing our emails.
- We transferred away from Mailgun before we started monetizing.
Mailgun was selected by the co-founders and original development team. But once I took over as the head of development and marketing we switched over to the competitor, SendGrid. SendGrid was not only cheaper, but gave us a much more robust product with marketing emails, ads, a drag-and-drop editor on our transactional emails, and more. It made our small startup look much more professional, legit, and caused a huge increase in our ROI and customer retention.
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