Overall Satisfaction with Mailgun
Our company started using Mailgun as our transactional email platform when I originally came into the CMO role at dinely. It was a few lines of code with some plain text emails that were being sent to our restaurants and users based on some basic user data such as sign up and password reset.
- Free, so it didn't add to marketing costs, such as our alternative.
- Deliverability was high so we know restaurants and users were seeing our emails.
- We transferred away from Mailgun before we started monetizing.
Mailgun was selected by the co-founders and original development team. But once I took over as the head of development and marketing we switched over to the competitor, SendGrid. SendGrid was not only cheaper, but gave us a much more robust product with marketing emails, ads, a drag-and-drop editor on our transactional emails, and more. It made our small startup look much more professional, legit, and caused a huge increase in our ROI and customer retention.
Mailgun is a good transactional email program. But for smaller teams that don't want to waste time hiring or writing more code than needs, there are better alternatives for them. But for the low cost and basic plain-text emails, it could work well for a company that doesn't worry about branding their emails and just needs the bare bones.