Marketo? Mark it "Yes."
November 14, 2013
Marketo? Mark it "Yes."
Score 7 out of 10
Vetted Review
Verified User
Software Version
Select
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction
- When faced with the abysmal UI for Salesforce, most users feel lost (even intimidated) by the sheer breadth of what CRMs offer. Marketo makes marketing automation available to entry-level users.
- Marketo puts a very nice (usable) 'wrapper' around the creation, management and reporting of lead nurturing workflows
- Marketo's customer support is without parallel. They're always quick to respond and even quicker to go above and beyond to get you what you need.
- Marketo can be too 'dumbed down' - there are some features that simply don't exist without some kind of special coding knowledge/hacks.
- Pricey - not available to the average user/small business.
- They should integrate with a broader range of products.
- Thinking about leads in terms of what it takes to nurture them down the pipeline makes for a better end product, no matter what you're selling/offering.
- Improved visibility into the lead pipeline has allowed us to 'pivot' to a better messaging model.
- Employees actually want to create the end product, instead of handing it off to a more knowledgeable person.