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A Review on Marketo
July 30, 2015

A Review on Marketo

Rick DeCosta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is being used within all of our marketing efforts. We use it for all of our email marketing, lead scoring, and integration with Salesforce. It has been a great tool.
  • We love the navigation with the tool, it's very easy to use.
  • The community is great. I can always find everything I need if I ever have any questions.
  • Purple Select is great!
  • I would love to see some improvement on the mobile app.
  • Some of the interface navigation is a little hard to get around sometimes.
  • Video demos on the community would be a great feature.
  • If possible, I would like to see some increased activity with some support service. I have had problems where the response has been slow sometimes.
We selected Marketo because of the flexibility and powerful features compared to their competitors.
250,000 to 1 million
B2C
It is well suited for companies looking to ramp up their marketing efforts. I always ask about the company size first to see if Marketo would be applicable for what they are trying to achieve.

Adobe Marketo Engage Feature Ratings

5.4
WYSIWYG email editor
3
Dynamic content
6
Ability to test dynamic content
4
Landing pages
7
A/B testing
4
Mobile optimization
5
Email deliverability reporting
7
List management
8
Triggered drip sequences
5
7.8
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
6.5
Calendaring
6
Event/webinar marketing
7
7.0
Social sharing and campaigns
6
Social profile integration
8
7.0
Dashboards
7
Standard reports
6
Custom reports
8
6.2
API
5
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
8
Integration with SugarCRM
5