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Marketo is a must!
Updated December 05, 2019

Marketo is a must!

Corey Bethel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We use Marketo as our main marketing automation tool. About 90% of our time each day is spent inside Marketo. Marketo has completely changed the way we send email, create landing page, review stats, and manage our lead database. Before Marketo, compiling stats for our emails was very clunky and took quite a bit of time to complete. Before Marketo, we basically only sent emails, with no landing pages/forms, with little information on how they performed.
  • Lead management
  • Nurturing leads
  • Email analytics
  • Landing Page
  • Forms
  • Can be slow at times
  • Inability to edit images within Design Studio
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
More than 5 million
Both
I think Marketo would be less appropriate in small businesses.

Adobe Marketo Engage Feature Ratings

7.1
WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
6
Mobile optimization
8
Email deliverability reporting
7
List management
8
Triggered drip sequences
8
8.0
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
6.5
Calendaring
5
Event/webinar marketing
8
5.0
Social sharing and campaigns
5
Social profile integration
5
5.0
Dashboards
5
Standard reports
5
Custom reports
5
5.0
API
5
Role-based workflow & approvals
4
Customizability
4
Integration with Salesforce.com
7

Using Marketo

  • Faster lead conversion
  • Increase in efficiency
  • Able to see customer activity

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