Many Pros, a few cons, they make up for it most the time
September 29, 2016
Many Pros, a few cons, they make up for it most the time
Score 9 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Real-Time Analytics
- RTP, Calendar
Overall Satisfaction with Marketo
Marketo is used only in the marketing department, mainly for email blasts, lead capture, and de-duping. We are heavy users of the engagement engine tools and like to use it to automate a lot of our conversations with prospects. We integrate outside software to post lead data directly into Marketo and to run webinars more effectively.
- Quick response (most of the time)
- Limited, but flexible
- They actually implement ideas from the community over time
- Faster look ups for lead counts (I thought hbase would help but it didn't help much)
- More complex formula fields for leads
- A stretch, but 1:M sync to salesforce? 1 program in Marketo, multiple salesforce campaigns depending on lead source or other properties
Project Orion was supposed to speed things up but it felt about the same. Support has always been good and they are active in the community, taking ideas and making them happen on future product updates.
Way better than what we had in the past, but price wise - it better be.
250,000 to 1 million