Many Pros, a few cons, they make up for it most the time
September 29, 2016

Many Pros, a few cons, they make up for it most the time

Damon Fong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Real-Time Analytics
  • RTP, Calendar

Overall Satisfaction with Marketo

Marketo is used only in the marketing department, mainly for email blasts, lead capture, and de-duping. We are heavy users of the engagement engine tools and like to use it to automate a lot of our conversations with prospects. We integrate outside software to post lead data directly into Marketo and to run webinars more effectively.

Pros

  • Quick response (most of the time)
  • Limited, but flexible
  • They actually implement ideas from the community over time

Cons

  • Faster look ups for lead counts (I thought hbase would help but it didn't help much)
  • More complex formula fields for leads
  • A stretch, but 1:M sync to salesforce? 1 program in Marketo, multiple salesforce campaigns depending on lead source or other properties
Project Orion was supposed to speed things up but it felt about the same. Support has always been good and they are active in the community, taking ideas and making them happen on future product updates.
Way better than what we had in the past, but price wise - it better be.
250,000 to 1 million
Both
Marketo is a pretty powerful tool. Sure there are limitations and the cloud is a bit slow at times but they are fast to respond to any issues we have. If there are no solutions to a specific problem, they take ideas for future improvements to the system. Generally if you have been around the system long enough, there is a workaround for almost everything. Not ideal but at least the flexibility is there.

Adobe Marketo Engage Feature Ratings

7.9
WYSIWYG email editor
3
Dynamic content
10
Ability to test dynamic content
10
Landing pages
4
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
6
5.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
1
Automated sales alerts and tasks
6
4.0
Calendaring
1
Event/webinar marketing
7
2.5
Social sharing and campaigns
3
Social profile integration
2
2.0
Dashboards
1
Standard reports
1
Custom reports
4
6.3
API
8
Role-based workflow & approvals
1
Customizability
9
Integration with Salesforce.com
7

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage