Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I contract out to B2B software and market research companies who use Marketo for their email marketing needs.

Pros and Cons

Ability to segment content is very easy.
The new 2.0 editor for email is very user-friendly.
Customer support and documents are very clear and helpful.

In the past, templates didn't have the ability to be responsive, but Marketo has finally changed that. I wish there was more freedom with responsive implementation, but it makes sense it would be a bit restrictive due to the form functionality and other functionality within landing pages.

I am more on the back end of things and don't study any metrics. I do know from Marketo's robust ability to easily cater to a specific audience without the need of really complicated back end code or rules, my clients have seen good results.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is the queen of segmentation. It is less suited for emails that require the same baseline templates, but different content. The templates are made to suit the same sort of content over and over. However, with 2.0, there seems to be a lot more flexibility as drag and drop features are added and the ability to easily duplicate content was implemented. Now the email templates are much less restrictive. Landing pages are much less restrictive too.

Marketo from an email developer viewpoint

Software Version

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Desired Outcomes

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings