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Marketo Still in the Lead
Updated September 07, 2017

Marketo Still in the Lead

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Adobe Marketo Engage

We use Marketo internally as an agency as well as for our clients. It's not the only MAP we work in, but it's certainly our preferred.
  • Lead Nurturing
  • Design Studio
  • Segmentation
  • Flexibility
  • Reporting
  • UX
Pardot doesn't do anything for us that Marketo can't do. It's folder structure and navigation is still a bit clunky. Also, nurturing hasn't caught up to Marketo yet.
Marketo is well suited for a team of marketers with complex and specific marketing automation needs. For simple and straightforward usability with less features, there are other options.

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
8
Triggered drip sequences
7
7.3
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
6.0
Calendaring
6
Event/webinar marketing
6
6.0
Social sharing and campaigns
6
6.0
Standard reports
7
Custom reports
5
5.2
API
5
Role-based workflow & approvals
5
Customizability
4
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5

Customer Experience