Adobe Marketo Engage

Adobe Marketo Engage

Customer Verified
Top Rated
About TrustRadius ScoringScore 8.3 out of 100
Top Rated
Adobe Marketo Engage

Overview

Recent Reviews

WYSIWYG in Marketo

9 out of 10
June 25, 2022
We use it as our primary marketing automation tool in regards to the management of the leads/customers in our database, for all of our …
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Verified User
Employee

Marketing

7 out of 10
June 14, 2022
We use it for automatically sending emails to target the company and lead. We create a landing page with a form to track the end-user …
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Verified User
Professional

Satisfied Marketo User

8 out of 10
May 29, 2022
We use Marketo for all outbound email marketing campaigns, web forms, webinar event invites and tracking, and web activity tracking. We …
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Verified User
Analyst

A Marketing Must Have!

8 out of 10
May 09, 2022
Adobe Marketo Engage is used within my current organization to capture and score leads before passing them through to salesforce. Although …
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Verified User
Professional

Great software!

9 out of 10
April 29, 2022
We primarily use it for creating and sending out newsletters to create brand awareness. We send the newsletters we create to our customers …
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Verified User
Employee

Awards

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Popular Features

View all 26 features

Lead nurturing (840)

8.5
85%

List management (854)

8.4
84%

Email deliverability reporting (1468)

7.9
79%

Standard reports (840)

7.5
75%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Marketing
Marketing & Advertising Company, 1001-5000 employees
Verified User
Manager in Marketing
Internet Company, 501-1000 employees

Video Reviews

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Pricing

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Adobe Marketo Engage

Adobe Marketo Engage

N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

43 people want pricing too

Alternatives Pricing

HubSpot Marketing Hub

HubSpot Marketing Hub

$50
per month

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Pardot

Pardot

$1,250
per month

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

Features Scorecard

Email & Online Marketing

7.8
78%

Lead Management

8.3
83%

Campaign Management

7.7
77%

Social Media Marketing

7.3
73%

Reporting & Analytics

7.2
72%

Platform & Infrastructure

7.9
79%

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Simple or advanced workflows can be built using drag-and-dropPerform sophisticated lead nurturing, without having to be a programmerQuickly understand the revenue influence of each program and channelMarketo Sales Insight filters out the noise, so reps can focus on what matters mostAll areas of the platform can be accessed in one convenient placeSimply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Downloadables

Adobe Marketo Engage Integrations

Adobe Marketo Engage Competitors

Adobe Marketo Engage Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Comparisons

View all alternatives

Frequently Asked Questions

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

What is Adobe Marketo Engage's best feature?

Reviewers rate Integration with Salesforce.com highest, with a score of 8.8.

Who uses Adobe Marketo Engage?

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews and Ratings

 (2322)

Ratings

Likelihood to Renew (145)

8.9
89%

Usability (98)

8.1
81%

Availability (48)

9.0
90%

Performance (58)

9.0
90%

Support Rating (164)

8.9
89%

In-Person Training (12)

10.0
100%

Online Training (29)

5.5
55%

Implementation Rating (109)

10.0
100%

Contract Terms and Pricing Model (4)

7.8
78%

Product Scalability (10)

7.0
70%

Professional Services (3)

9.4
94%

Reviews

(1-25 of 97)
Popular Filters
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April 26, 2022

Great Asset!

JE
Jack Eizenhafer
Marketing Specialist
SAE International (Education Management, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

7
It is pretty easy to navigate, the only thing that gets challenging is when the software is making changes and adding new features shortly after I am starting to get a hang of the old process.
March 24, 2022

A vast and useful platform - more than I was expecting

Verified User
Employee in Marketing
Financial Services Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
The scale at which you can deploy Adobe Marketo Engage truly depends on the size and scope of your company's objectives. At my current workplace, we not only have the budget for Adobe Marketo Engage, but also the scale of members to whom we can run campaigns. It's much easier at this size than previous jobs with a smaller database of clients.
March 15, 2022

Marketo delivers what it promises!

Ellis Devine | TrustRadius Reviewer
Ellis Devine
Marketing Executive at Magnolia UKI and Nordics
Magnolia (Information Technology & Services, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

7
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
March 03, 2022

Marketo Makes Everything Easy!

Verified User
Employee in Marketing
Hospital & Health Care Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
It's so straight forward - although it looks daunting at first! When I first clicked through it on my own, I thought I'd never get the hang of it and now people come to me with questions.
April 13, 2020

Thumbs Down for Marketo

Verified User
Administrator in Sales
Computer Software Company, 11-50 employees
Score 3 out of 10
Vetted Review
Verified User
Review Source

Usability

5
The user interface is not user friendly. There are icons that are in the interface that have no hover definitions, so users do not know what the icons are for.
September 10, 2019

Good experience with Marketo so far

Verified User
Employee in Marketing
Higher Education Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Review Source

Usability

6
Marketo can do a lot, and I think it is amazing at what it does. That being said, it is a beast to learn and take full advantage of! Even more than a year later, I feel like I am barely scratching the surface of some capabilities. It is difficult to master, especially if you are new to marketing engines.
August 24, 2019

Save Time with Marketing Automation and Marketo

Josh Hill | TrustRadius Reviewer
Josh Hill
Marketo Practice Lead
Perkuto (Marketing and Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Most marketers can learn to use Marketo quickly for daily tasks like getting an email out or building a webinar system. However, there are a lot of steps involved, so people tend to say that Marketo isn't "easy" for that reason. A good Marketo Expert can take away alot of those steps for daily use.
August 23, 2019

Avoid if you are the end - user

Verified User
Account Manager in Professional Services
Internet Company, 201-500 employees
Score 1 out of 10
Vetted Review
Verified User
Review Source

Usability

1
The usability is super poor, even their support team has trouble helping you with it. It takes numerous clicks to accomplish simple tasks. It's so frustrating that there are several different ways to get to a certain thing, such as resizing an image or changing a font, and yet, things revert to make it hard to do this. I once spent 3 hours trying to prevent text from becoming gray every time I changed the text. Could be the worst Ux I've ever seen.
August 21, 2019

A great automation option

Verified User
Strategist in Marketing
Telecommunications Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Review Source

Usability

7
Takes some time to learn, but once you get used to it, you realize that there are many opportunities to be creative and do complex things.
But, there are still many things that are difficult even for an advanced user.
November 13, 2018

Marketo expertise is a career shaper

Kristina Schroffel | TrustRadius Reviewer
Kristina Schroffel
Marketing Automation Specialist
DigitalGlobe (Information Technology and Services, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
I think that its a great tool, but takes a while to learn. A lot of people can be brought up to a certain level but full training is hard and takes a long time. I do think it's a great tool overall and is good to use as an Admin.