Marketo Like a Boss
Updated July 20, 2017
Marketo Like a Boss
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Email Marketing
Overall Satisfaction with Marketo
Our team utilizes Marketo first for our email automation. Our previous system we rapidly outgrew, and the capabilities were extremely limited. With engagement programs, trigger campaigns, and better segmentation, we have been able to target our customers with stronger and more personalized messaging. The ability to create powerful landing pages has also been key in new product launches and creating industry-focused information hubs.
- Analytics - The ability to monitor behaviors on emails and pair those with behaviors on landing pages and our website.
- Segmentation - Emails with dynamic content based on industry, buyer persona, region, or job role.
- Ease of use - the interface, email builder, and landing page builder are user-friendly and intuitive.
- Integration with Dynamics CRM - Marketo was built around SalesForce, and the Dynamics integrations aren't as strong.
- And/Or/Any in Smart Lists - Until you really get these down, Marketo can be extremely powerful -- in good ways, or in bad.
- Advanced training - Once you've completed your intro training, any advanced training is on your own in the Community, through third party vendors, or at Summit. If you don't have anyone on your team to learn from, you'll have a bit of a rough go of things sometimes.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Our company is in the midst of multiple new product launches, each targeting different industries, regions, or segments. With Marketo, we are able to tailor the messaging of our marketing for these audiences, marking sure to deliver targeted content to the right person at the right time to promote and grow these new product lines.
Previously we used Click Dimensions, a Microsoft product. We rapidly outgrew the capabilities, and the analytics and reporting were extremely lacking when compared to something like Marketo. Our team compared Marketo, Pardot, and Eloqua, before ultimately choosing Marketo based on its overall ease of use and functionality.
100,000 to 250,000