Intuitive interface that gets the job done
March 28, 2019
Intuitive interface that gets the job done
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Marketo is handled by our marketing operations team and is mostly used to send mass emails and automated workflows between Marketo and Salesforce. The business problems it addresses are our lead management process and how leads should get routed according to different routing rules. Most importantly, it processes that scale globally.
- Personalization -- from tokens to the landing page, dynamic content.
- Email functions.
- Smart campaigns and segmentation that help automate processes specifically to each business unit.
- Analytics and reporting need some help. We're not able to plug data into an external database like Tableau or Periscope to slice and dice the data.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We mostly use Marketo to drive net new logos revenue, and cross-sell and upsell motion with different regions. Marketo has an extensive partner portfolio, so if you need to connect with a third-party tool such as GoToWebinar and tie all the activities back to Marketo, this can be easily done.
During my tenure here, we haven't really evaluated another tool besides Marketo, because of the technical debt that we have invested with this tool.
1 to 5 million