Marketo at Enterprise Level
June 05, 2021
Marketo at Enterprise Level
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ContentAI
Overall Satisfaction with Marketo
Marketo is used globally at our organization as the marketing automation platform. Our marketing department utilizes the system to automate and measure marketing engagement, tasks, and workflows. Marketo enables us to streamline our email marketing process, nurture current and prospective customers, score leads for sales, track web engagement, and measure ROI through analytics. We have a variety of integrations set up, such as our social platforms, CRM, Google Analytics, etc., which solves for having manually cross reference reports, allowing for a one-to-one connection.
- Extremely robust nurture campaigns
- Flexible email marketing
- Advanced web/email personalization
- Ease of use--there is a steep learning curve with Marketo and it can be difficult to train users in a large organization, as our instance is robust and training bandwidth is limited
- Price--the cost can make sense at the enterprise level but is likely too much for smaller companies (there are cheaper options with better usability)
- Lack of CRM can be frustrating at times, especially since many competitors offer this
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We utilize Marketo to nurture our current and prospective customers to increase the number of leads we receive and increase revenue from existing customers. We also send operational emails through Marketo such as price increases to account for inflation, etc. In terms of lead scoring, before a lead even submits a form on our website, we are able to track their activity and begin scoring them accordingly, then notifying sales of a hot lead before and after conversion. We also utilize social media integrations to funnel leads from social ads into nurture campaigns and track success/ROI from campaigns.
As a large enterprise, we selected Marketo because of its robust features and creditability with large brands. Additionally, with the steep learning curve, finding employees who have Marketo experience is crucial, and our team had experience in the platform from prior roles. Hubspot and Eloqua were top contenders as well, with Hubspot's social media features being best in class.
25,000 to 100,000