Meltwater for Press Release
Updated February 06, 2017

Meltwater for Press Release

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

I have used Meltwater with different companies for media contact list building and for distribution of press release. Distributing press releases allows for tracking of the PR. I have a little bit of experience with using the platform for social media. My last company was small and so it was just two of us using it.
  • Easy-to-reach customer support
  • Large database of journalists
  • Emails are easy to create and distribute
  • The formatting can be difficult to match branding standards
  • Last year, there were journalists still in the system who didn't want to be so they would reply angrily
  • It's expensive for non-profits
  • More PR pick up
  • Response from journalists
  • Larger number of media contacts within beats relevant to our work
  • The ability to target journalists who have recently written about the subject of the press release
  • Media tracking
You can't customize your email templates as well as in Constant Contact or MailChimp. The analytics with meltwater are a great way to see what types of journalists are opening your press releases, instead of just an email address. Also, with the other two, you need to have a list created already; you can't search a database. I have also noticed fewer bounces with meltwater than with Constant Contact. In my previous position, I used both simultaneously.
It is good for distributing press release and making media lists. It's not as good to use as a method to send marketing materials. Also, the formatting is limited so it wouldn't be good to send out full design emails with. Press releases are the best use of this software because you are able to easily track analytics on who has picked up your press release.