MuckRack is Better than Any Other Media Database
August 29, 2018
MuckRack is Better than Any Other Media Database
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Muck Rack
I use MuckRack to search for media, very detailed searches where we look for key words and other factors. I set up media alerts to monitor target media and client names, or simply for key trends we are following. I rely on MuckRack for backgrounding on inquiries (There are so many bogus companies and scams out there). MuckRack addresses the problem I had with rather lame media databases that didn't get into the social posts of media. It was also more cost effective and I think the information is much more reliable.
- The media alert function is awesome! Google Alerts can't get the detail I need, nor do they filter just for the media. I can set media alerts for particular selection factors such as everyone with "education" as their beat.
- I am liking the notes ability to log interactions with particular media. This helps me not have to track down conversation chains or actions with media.
- The interface screen is modern. I love that if I am running a search in one screen, when I click on a particular person or outlet, it opens ANOTHER screen so that I don't have use the back button. I can open, say 10 people at once and compare their notes.
- I love the PDF summaries from lists. I love the Who shared feature. I LOVE EVERYTHING in MuckRack!
- There is a weird process in the media lists when you add new names to the list. I know it tracks the date they were entered but the sorting is difficult to manage. ...I have to go into that process to give you specific guidance on what should be changed. I'll do that next time I encounter it.
- I wish that there was a better way to search regionally or by DMA rank. I'd like to see the media outlet's circulation numbers on the first screen in a search or allow me to filter.
- I wish there was a better way to see a real difference between registered media and the giant world of contributors and other wonks. Anyone with a commentary gets pulled into the general list yet many contributors are perfect targets for pitches so I don't want to eliminate them by selecting only registered media.
- It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
- I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
No comparison. MuckRack stands apart in its ability to get detailed information about individuals including what they like to write about, their personalities and interests.