TrustRadius
Solid Marketing Platform: Net-Results
https://www.trustradius.com/marketing-automationNet-ResultsUnspecified8.629101
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June 04, 2015

Solid Marketing Platform: Net-Results

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version

Current

Modules Used

  • All

Overall Satisfaction with Net-Results

Net-Results is the backbone to our lead management, demand generation and overall marketing efforts. It provides an easy to use solution that connects seamlessly with our CRM (Salesforce.com) to pass leads to our sales reps. All employees have been crossed trained to understand and leverage the tool to help publish our different marketing efforts.
  • Continuous innovation that focuses on usability.
  • Their segementation functionality keeps your marketing efforts organized and easy to report on.
  • The support they provide is excellent.
  • They could use a more expansive customer community.
  • Would love to see their new email editor expanded to their landing pages.
  • They need more training videos. Perhaps more webinars to fill the gap.
  • Increase engagement from our contact and lead lists.
  • Increased ROI through scoring leads to save Sales time of sorting through themselves.
  • More targetted messaging by leveraging their segementation feature that spans the entire system.
  • Pardot Marketing Automation,Eloqua,Marketo,Salesfusion,Act-On
Marketing automation at its core has become very standardized. While most platforms can easily compete with one another it is difficult to ignore the small company factor when it comes to top-notch support. Net-Results cares a great deal about your success and do what they can to make sure you're headed in the right direction. So, while you can get a lot of the same features at other companies, for me it comes down to the people.
It does a lot of what other marketing automation systems do. I think the key area of interest for long-term vision is data. What data do you need to use for your marketing segmentation and sales processes? Ask a lot of questions surrounding this as you go through the process. Each platform has a different approach to integrating data, make sure Net-Results fits your need.

Net-Results Feature Ratings

WYSIWYG email editor
10
Dynamic content
5
Ability to test dynamic content
5
Landing pages
8
A/B testing
7
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Event/webinar marketing
7
Dashboards
8
Standard reports
8
Custom reports
6
API
10
Customizability
5
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated