Happy with NetBase | TrustRadius

Use Cases and Deployment Scope

We use NetBase within our Strategy Department to gain and understanding of what our core audience and target audiences are saying about our clients online. We use it as a PR tracking tool as well as when pitching new business to help us tap into the mindset of those audiences.

Pros and Cons

Strategic thinking on how to help us tackle a certain project.
Understanding the context of the language used online.
Being helpful all around with their analysts and client managers.

More precise decahose function.
More precise demographic segmentation functionality.

Users and Roles

Just me, with an occasional usage by other employees. Anywhere from 1-3, from the Strategy and Media Planning Departments.

Return on Investment

Increased PR functionality to address real-time opinions of unfolding newsworthy events.

Alternatives Considered

I have not previously used another tool.

Likelihood to Renew

6

My boss does not want to renew our subscription unless full Facebook data comes with the package and is not an add on.

Likelihood to Recommend

Highly recommended for social media listening and gaining insights in to an audience perspective.