Overall Satisfaction with NetBase
We use it to:
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
- gauge consumer sentiment on the business and promotions
- understand consumer opinions on competitors
- understand trends
- understand consumer sentiment and intensity on products
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
- It is really easy to parse the data and look at it in a lot of different ways
- There are many filters options, making it easy to find the specific data that you want
- The data is easy to export and generates very user friendly reports
- It would be great to be able to get Facebook data
Marketing, PR, Public Affairs, Crisis Management
- It has helped us to find consumer issues and respond to them far more quickly. We are often able to hear about potential customer issues and put together a response plan before it becomes a big issue
- It has allowed us to gather real time customer feedback on promotions which can be used to make much faster changes to improve
I use the product, but I did not research other similar products. I have not had experience with other programs, but my experience with NetBase has been very good.