On24 for Customer Marketing
November 14, 2017
On24 for Customer Marketing
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
[It's being used] Across the whole marketing organization at Avalara. It’s the webinar platform marketing ops decided to purchase for the marketers.
- Lead generation
- Training
- Recording is seamless
- The widgets and ability to customize the webinar experience
- Support is fairly responsive
- Email templates have weird formatting
- Integration with Eloqua has problems (not sure if that’s on On24 or Eloqua)
- Support tablet for screen share is a problem.
- No dial in for the audience is a limitation
We use Eloqua, and On24 was bought because the marketing ops team stated that it has more superior integration with Eloqua than GoToWebinar (our old vendor). I’m not sure if that’s true, but for my department we consistently have integration issues. Part of it is because my department's workflow in Salesforce is customized.
- Customer engagement on upsell
On24 feels lighter to use but doesn’t have all the bells and whistles and the brand.