Giving Your Customers a Voice - OpinionLab
August 13, 2019

Giving Your Customers a Voice - OpinionLab

Richard Perroset | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with OpinionLab

We use it as part of our push/pull strategy to gauge customer sentiment, comments, and NPS scores. I was instrumental in getting excutive approval to redesign our online communication strategy as well researched the needed changes. By pushing a pop-up survey after to 50% of our customers who have visited at least three pages as well as pushing a pop-up survey when they log out, we found that drove higher customer sat scores then pushing a survey more frequently. On the pull side, we instituted a persistent survey button on the right rail of the screen as well as in the footer so that customers could send us a message at their leisure. A side benefit to this was that customers would alerts us to issues on our website, sometimes even before our technical realized it.
  • Flexible for making changes to survey questions, layout, and text
  • Great tracking of customer responses as well as ease of integrating Google Analytics for additional tracking
  • Support team was very knowledgeable and responses to requests
  • Integrating with Google Analytics did take several sessions with their support team, so that could use improving
  • Needed additional assistance from their technical team because of the configuration
  • Limited customization for standard deployment survey templates. Some reports are a bit outdated
  • Provides real-time voice of the customer feedback
  • Integration with other analytics platforms is a plus but can be cumbersome to set up
  • Initial setup can be problematic
OpinionLab is more popular than ForeSee with small companies and startups (1-50 employees), while Foresee is more suited for medium-sized companies (51-1000 employees) as well as with large to enterprise companies (1000+ employees). OpinionLab integrates with IBM Tealeaf and Digital Analytics, Salesforce Sales Cloud and FullStory, while Foresee integrates with Nebula CX and UserVoice. Depending on the size of your company and other platforms you need to integrate with it, let those help you decide which of these multi-channel customer experience analytics platform are best for your company.
OpinionLab is a great way to collect passive feedback from our online users in a simple unobtrusive manner. Easily implemented by most areas of the organization and used to help direct new product development. It can also aid in determining issues with our online tools and processes.