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Why we chose Optimizely
August 05, 2015

Why we chose Optimizely

Chad Wales | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We are using Optimizely to confirm / disprove our hypothesis on our website. It is being used by IT and we work with our internal clients to set-up and run A/B tests. Optimizely enables us to remove bottlenecks through various funnels on our website.
  • Optimizely UX is very easy to use and find what you're looking for / set-up small changes on the site.
  • Customer service has been amazing.
  • There is a great user community that helps answer questions. Chances are, someone has run into the same issue you're experiencing.
  • In some instances page load speed can be affected by the Optimizely tag. Fortunately, in all cases that this has impacted a test, customer service has helped speed up the test.
  • Some changes require dev effort. It would be nice if the tool had more functionality to limit dev and design resources.
  • Increased conversions due to confirming hypothesis.
  • Save on dev resource because we're able to complete some website changes easily in the tool.
Adobe Test and Target is not user friendly. Almost all A/B tests require development resources. Optimizely is the exact opposite.
Optimizely is a great tool that lets you easily set up A/B tests. The learning curve is rather small and they have a great resource / training section that will allow you to be brought up to speed quickly. I've used multiple A/B testing platforms and Optimizely is by-far the most user friendly tool. When we did our POC for purchasing an A/B testing platform this was a huge deciding factor.