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A great product to use to test and enhance conversion
April 29, 2024

A great product to use to test and enhance conversion

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

We are continuously testing different experiences on our site through Optimizely Full Stack and Web to drive higher conversion outcomes.
  • Very clear and detailed break down on metrics
  • Easy to use to set up experiments in Optimizely Web for non devs
  • Helpful tool tips to explain more complex areas
  • UI isn't super enticing or intuitive for non-dev
  • It's difficult to determine the difference between particular features - for example - A/B testing and Multi-variant test. I feel like these overlap and I don't fully understand the key differences between the two.
  • We have been using Optimizely to test on our plans pages - to see what copy drove higher conversion. Our winning variant had a 3% lift over control in plans purchased.
  • We have been using Optimizely to test what resonates with members best when creating a listing - to see what copy drove higher conversion to completed listings. Our winning variant had a 5% lift over control in total published listings.

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Feature Experimentation go as expected?

Yes

Would you buy Optimizely Feature Experimentation again?

Yes

Optimizely Feature Experimentation is perfect for testing small copy changes, colour changes or the position of CTAs on a page. Optimizely Feature Experimentation is great to test small experiments to see what moves the needle but I would refrain from using it on larger, more complex experiments as it becomes too cumbersome to set up correctly.