Better Quality Results, Leads and Marketing Creation Tools
October 21, 2015
Better Quality Results, Leads and Marketing Creation Tools
Score 10 out of 10
Vetted Review
Verified User
Software Version
Professional,Enterprise,Ultimate
Modules Used
- Professional
Overall Satisfaction with Pardot
My name is Hayley Vanderwall and I am currenty the Program/Marketing Coordinator at PowerSpeaking, Inc. Currently PowerSpaking is using Pardot to create all of our landing pages, automated email marketing campaigns, manage our leads and post across multiple social media platforms. I attended DreamForce in 2014 and was inspired by the sessions to pursue switching from HubSpot to Pardot. Since switching as a company we are better able to understand where our new leads are coming from, manage the pipeline more effectively, our email deliverability has increased which has in turn lead to an increased click to open ratio and downloads of marketing collateral. Heading the switch from Pardot to HubSpot, I appreciated the 6 week on-boarding process, community atmosphere and ongoing support received from Pardot. They are extremely concerned with customer service and improving their product to be the best marketing automation tool.
- Email deliverability
- Ease of use
- Increased understanding of incoming new leads and management of those leads
- Creation of landing pages, email drip campaigns, forms and marketing collateral that is dynamic and effective
- Customer Service, on-boarding process, continuing advice and support, overall community atmosphere
- Information seamlessly syncs with Salesforce so that your business can run more effectively
- Blogging tool
- Set up an email with reports every week of how landing pages, forms, emails, etc have done
- Mobile friendly webpages
- Testing the look/feel of landing pages across different tools (desktop, mobile, laptop)
- Increased understanding of where leads are coming from which has lead to a more effective lead generation pipeline and funnel
- Increased email deliverability which has lead to increased email opens, clicks and downloads
- Seamlessly sync our business and marketing efforts into one easy tool
- Increase in number of leads
Pardot syncs more seamlessly with Salesforce so when new leads come in, my team better understands where they came from, which in turn allows us to better qualify them, manage them and nurture them. Pardot has a higher email deliverability rate than HubSpot which has lead to an increase in emails opened and marketing collateral downloaded. Pardot's automated email drip campaign is easier to set up, which decreases the amount of time I need to set up running marketing campaigns. Pardot has greater customer service, on-boarding/training and on-going support.
Less than 10,000