Decent marketing automation tool, but better ones are available.
Updated June 14, 2021
Decent marketing automation tool, but better ones are available.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Pardot
We use Pardot across our entire global organization for all of our webforms, outbound email campaigns, marketing automation, lead scoring, landing pages, etc. Using it globally we're able to share our creations throughout our company and reuse them in other countries. Pardot helps us keep in contact with our clients and engage prospects while trying to increase sales.
- Easy to share resources globally
- Easy to copy and modify resources
- Easy to organize
- Lack of automated tracking redirects is frustrating
- Things that should be easy to edit on an email or a landing page are sometimes very difficult for no rhyme or reason
- While it's easy to organize, if your folders go down below the fold you have to scroll up to see everything.
- Improved our marketing automation over our last system
- Increased sharing between marketing teams globally and sped things up in that regard
- Integration with Salesforce is a welcome addition.
The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much more capability and does everything better than Pardot.
250,000 to 1 million