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Great MarTech tool
September 02, 2019

Great MarTech tool

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use it on nurturing email campaigns which help us to have a better track on marketing efforts & measures, allowing us to create engaging experiences with users on a digital journey. We can collect great data about their interests and behaviours so we can adapt their experience in future campaigns and also generate qualified leads for the company.
  • Provide key data from users
  • Allows to include different assets to make it more appealing
  • Connects with other CRM and marketing clouds
  • Would like it to work better with IFrame
  • Would like to be able to rank in searching tools (SEO and metadata)
  • Make it easier to customize the interface to display with users
  • PathFactory has facilitated the generation of qualified leads and given a better understanding of users.
PathFactory is well suited for marketing nurturing email campaigns in which you want to get deeper insight on customers interests in terms of content, format (like videos, pdfs, surveys, infographics, etc.) as well as customize their journey so you can develop better experiences and generate qualified leads in order to build pipeline and create business opportunities.

Not highly recommended for more "interactive" experiences since the assets you can add are limited to pdfs and videos, not flash or others.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.0
Content hub
7
Forms / Gated content
9
Embedded CTAs
Not Rated
Content automation
Not Rated
Content Reporting & Analytics
9.5
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
9
Content performance analytics
10