Great MarTech tool
September 02, 2019
Great MarTech tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use it on nurturing email campaigns which help us to have a better track on marketing efforts & measures, allowing us to create engaging experiences with users on a digital journey. We can collect great data about their interests and behaviours so we can adapt their experience in future campaigns and also generate qualified leads for the company.
- Provide key data from users
- Allows to include different assets to make it more appealing
- Connects with other CRM and marketing clouds
- Would like it to work better with IFrame
- Would like to be able to rank in searching tools (SEO and metadata)
- Make it easier to customize the interface to display with users
- PathFactory has facilitated the generation of qualified leads and given a better understanding of users.
Definitely, the nurturing email campaigns that we are building using PathFactory have proven to be really successful generating MQLs that, in some cases, we have been able to convert into SQLs that lead to business opportunities and pipeline. It is also a great way to gain insights and a better understanding of customers.
It was super easy and quick, definitely worth the effort. The interface to add content, classify it and create targeted experiences is really user friendly and easy to understand. Same with the analytics module and integrating submission forms.
In our case, we are using relevant content so clients can engage and find value in what we are sharing. They navigate as they prefer and go deep or remain more "superficial" on the different assets, which also allows us to customize their journey depending on their behaviour and time spent on different content.