Analysis of a large amount of site navigation data
April 21, 2022
Analysis of a large amount of site navigation data
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Piano DMP
It makes it possible to have a proper focus for those who visit the site. By doing so, the chances of acquiring new members will increase dramatically over time. Also, it is easier to analyze because the data is automatically collected and available whenever we need to perform an analysis of it.
- Abundant configurations and segments to analyze a large amount of navigation data.
- BI UI/UX is easy to understand and trends can be immediately captured.
- It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data.
- Since segmentation is a bit complicated, the code must be written with the original Cxense description method and the cost of operation is high in some cases.
- I want you to expand the range of interfaces that can be operated with tools.
- I think it's fine to extend the functions a bit more.
- With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
- The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
- In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
Do you think Piano DMP delivers good value for the price?
Yes
Are you happy with Piano DMP's feature set?
Yes
Did Piano DMP live up to sales and marketing promises?
Yes
Did implementation of Piano DMP go as expected?
Yes
Would you buy Piano DMP again?
Yes