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We Love Salesforce Marketing Cloud Email Studio
January 15, 2019

We Love Salesforce Marketing Cloud Email Studio

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

We used Salesforce Marketing Cloud Email Studio in conjunction with a few other tools to manage our marketing and customer outreach campaigns. Salesforce Marketing Cloud Email Studio was mostly used by a few departments (marketing, UX, customer service and our leadership team), but the effects were felt by the entire company. Salesforce really helped us manage and customize our customer experience via email and other forms of outreach.
  • Salesforce Marketing Cloud Email Studio is great at managing our customer base which happens to be very large. We were able to create detailed segments and handle them all individually
  • The tracking and analytics provided by Salesforce Marketing Cloud Email Studio are great
  • Along the lines of segmentation and tracking, Salesforce is great at allowing us to target customers or segments of customers with the content best suited for them.
  • Salesforce Marketing Cloud Email Studio is quite expensive. This was a real issue for us when evaluating a vendor to use.
  • Because of the amount of control that Salesforce Marketing Cloud Email Studio provides, it follows that learning the tool is fairly complicated. It takes us a good amount of time to train new users.
  • We have had some issues with importing email templates that we have used previously into Salesforce Marketing Cloud Email Studio.
  • Salesforce Marketing Cloud Email Studio has provided us with incredible data on our customers and their behavior which has lead to increased conversion.
  • Being able to handle thousands of customers at once and segment them has saved our marketing team an incredible amount of time.
  • Though the initial cost is high, we have seen a great ROI after using Salesforce Marketing Cloud Email Studio for the past couple of years.
250,000 to 1 million
Both
Salesforce Marketing Cloud Email Studio is a great tool for a larger organization that is looking to send targeted emails and other forms of communication to their customer base. You can follow the entire process through the tool and pulling analytics numbers is a breeze. This tool is not for smaller companies. The price alone could rule Salesforce Marketing Cloud Email Studio out for many.

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